New Alphabet: Sodachrome

Photo-Lettering's Sodachrome S

Causing typographic classification experts to reach for, then throw out their copy of Vox, Sodachome is a chromatic concoction of two parts serif forming one part sans. The alphabet is an original design by Ian Moore and Dan Rhatigan of the The Colour Grey. Ian and Dan took the tradition of chromatic alphabets and explored what would happen if the chromatic overlap created a secondary alphabet design. We’re happy to offer the design to Photo-Lettering users.

Photo-Lettering's Sodachrome

March 30, 2012